A quality video production is a great way to promote your brand and drive engagement. It’s also a big investment, so it’s important to be clear on what you want your video to achieve and how you’re going to measure its success. The best way to do this is to create a clear strategy from the outset, which will help guide your decision-making throughout the process.
Once you have a clear idea of what your video needs to achieve, it’s time to start planning the actual shoot. This can be the most creative part of the whole process, as ideas get tested and tweaked before any footage is captured. This stage will help you to refine your brief and define a storyboard. It will also help to establish a shoot schedule and budget, which will help you ensure that the finished video is completed by your deadline.
Next, you’ll need to gather the relevant footage video production melbourne and audio. This can be done using a variety of filming equipment, from a high-end professional camera to a simple smartphone. Depending on the type of video and shots required, some gear will be more useful than others. If you’re not sure what you need, it may be worth looking at some examples of similar videos or asking a trusted video agency for their recommendations.
The next step is to edit your footage and audio together. This is a crucial stage that requires the skills of a professional editor. They will examine hours of footage and select the best takes to use in the final video, making sure that your core message shines through. They will cut out any footage that doesn’t contribute to the overall message and may also apply a range of advanced editing techniques, such as L-cuts or J-cuts.
In addition, they’ll be tasked with adding a range of graphics and effects, such as captions, credits, animated titles and animated transitions. This can give your video a unique look and feel, while also helping to keep the viewer engaged. Finally, they’ll add music to the video. While this might seem like a small detail, it can have a huge impact on the mood of your video.
Once the editing is complete, you’ll need to export your video in a format that suits the platform where it will be uploaded. This might be YouTube, Facebook or Instagram. It might also be hosted on a paid platform such as Wistia, which can offer better video analytics and optimisation, or self-hosted on your own server.
You might need to request alterations or revisions during this phase, so it’s important to remain calm and focused. Be clear and concise when communicating with your editor, and make sure that your feedback stays on-brief so that the final video is a true reflection of your original vision.